NBC Universal Unveils New Logo

NEW YORK ( TheStreet) -- NBC Universal will unveil a redesigned corporate logo as Comcast ( CMCSA) officially gains control over the media group from General Electric ( GE).

NBC Universal unveils its new logo.

NBC Universal CEO Steve Burke told employees on Thursday at a town hall gathering that the old logo, which featured the iconic peacock symbol, "seemed kind of busy." The company is now opting for a new minimalistic corporate design.

The redesigned logo uses purple as the primary color, and does not put a space between 'NBC' and 'Universal,' to represent the unity of the two divisions.

"We aren't a family of two favorite sons, rather one filled with talented people and companies all tied for first," management said in a presentation on Thursday when it revealed the logo to company employees.

NBC will continue to use the original peacock image for its broadcast network and its cable news outlets, while the spinning globe will still be a part of Universal's consumer graphic. The peacock has been part of NBC's branding since 1956.

After a year-long regulatory review, Comcast is set to acquire a 51% stake in NBC Universal on Friday, while General Electric's stake will drop to 49% from 80%.

-- Written by Theresa McCabe in Boston.

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