The former A-Team star was an unlikely technology pitchman in 2007, extolling the virtues of HDS's storage technology in his own inimitable style. "I'm the T in I.T" declares Mr.T in a viral video, which has been viewed more than 700,000 times on YouTube. "V is for virtualization, sucker! I pity the fool who doesn't use Hitachi Data Systems virtualization!" The wisecracking TV hardman also hawks Hitachi's mid-range products in another video, declaring "they so compact, they weigh less than the chains around my neck!" HDS told the Direct Marketing News Web site that the ad campaign boosted its sales, and also brought the data storage specialist to a broader audience.