CHICAGO ( TheStreet) -- This weekend, hundreds of small-business owners from across the country will head to the East Coast for the New York International Gift Fair, one of the retail industry's largest trade shows. While the size of the gathering might be overwhelming -- 35,000 attendees! -- such shows are a key factor in catapulting small startups into national sales.Of course, signing up means taking a calculated risk. You have to pay upfront to reserve a booth, design an exhibit and print marketing materials, with no guarantee of making your money back. Is it worth it?
|While first-time exhibitors might be intimidated by large trade shows, they should remember that newcomers are often prized for bringing new products to jaded buyers.|