NEW YORK (TheStreet) -- When it comes to advertising, small-business owners should take a leap into the digital age and consider leaving the local newspaper behind.According to the latest Census data, Internet publishing and broadcasting saw a 9.8% increase in revenue from 2008-09, according to Service Annual Survey released Wednesday. Newspaper revenue dropped 17.3% over the same period. Revenue at periodical publishers fell by 13.2%. "Newspaper reading tends to be an older audience," says Glynns Thomas, owner of Advertising Spark, a San Francisco-based consulting firm catering to sole proprietors. Small businesses should present themselves in places where their customers search for information -- for instance, online, via social media and via mobile applications, experts say.
|A small-business startup that once would buy a Yellow Pages ad might now buy that ad online instead -- or not at all, experts say.|
Twitter and become a fan on Facebook.