"A personalized phone with a rich HSN experience makes it extremely easy and convenient for shoppers to find what they need no matter where they happen to be," said David Owens, vice president of consumer marketing at Sprint. "Sprint ID is all about making it easy for customers to have access to content that's most relevant to them on their mobile device.""Delivering content the consumer wants, when they want it, is at the core of Motricity's technology platform," said Jim Ryan, chief marketing and strategy officer for Motricity. "We are thrilled to partner with Sprint and HSN on the development of the HSN ID pack, which enhances the HSN customer's ability to tailor their mobile shopping experience." HSN ID is free to download. Users can download up to four additional ID packs, in addition to HSN ID, such as MTV Music ID, ESPN, Socially Connected, or Fashion and Beauty and easily switch back and forth depending on which apps they'd like to access at any given time. For more information about HSN ID, visit www.sprint.com/hsn or visit www.sprint.com/sprintid for more about Sprint ID. The LG Optimus S smartphone featuring the HSN ID pack is currently available at www.hsn.com for $149.95. About HSN Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier Beauty, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Jonathan Adler, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Reem by Reem Acra, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Twiggy); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony). A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV, which broadcasts live to 95 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile. HSN, founded 33 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).