Whose NFL Jersey Scores Best With Women?


By Darren Rovell, CNBC Sports Business Reporter

NEW YORK (CNBC) -- With more than 40 percent of NFL fans being female, jerseys tailored for women have become popular in recent years. So it's interesting to see what jerseys men buy that women don't, and vice versa.

Like the men's market, Pittsburgh Steelers safety Troy Polamalu was the most popular women's jersey sold, according to stats from NFLShop.com. Polamalu was followed by Peyton Manning and Drew Brees, who rank fourth and second on the men's list, respectively.

So what player experienced a nice jump in the women's jersey market as compared to the men's market?
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Green Bay Packers quarterback Aaron Rodgers, who is reportedly dating Gossip Girl star Jessica Szohr, is fourth on the women's jersey list, one spot ahead of Tom Brady. He ranks seventh on the list of regular jerseys.

And women clearly love their Dallas Cowboys. Wide receiver Miles Austin is seventh on the women's list, but 13th on the men's list. Quarterback Tony Romo is ninth on the women's list compared to 11th on the men's list. And the biggest jump of anyone on the list is tight end Jason Witten, who is 21st on the men's list, but 10th on the women's list.

Despite his off-the-field behavior, Brett Favre's jerseys rank as the 11th-best selling among women, and he was 12th on the men's list. The biggest drop between men and women was Philadelphia Eagles quarterback Michael Vick, who was sixth on the men's list and 14th on the women's list.

Pittsburgh Steelers quarterback Ben Roethlisberger finished out of the top 25 on both the men's and women's lists.

Having women fans is a big boost to any player's marketing. Alex Holmes, Polamalu's brother-in-law and business partner, said that of Polamalu's more than 875,000 fans on Facebook, 49 percent are female.

"Women understand that he's married, but they still love him," Holmes said. "And I think the hair helps too."

Best Selling NFL Women's Jerseys
  1. Troy Polamalu, Steelers
  2. Peyton Manning, Colts
  3. Drew Brees, Saints
  4. Aaron Rodgers, Packers
  5. Tom Brady, Patriots
  6. Tim Tebow, Broncos
  7. Miles Austin, Cowboys
  8. Eli Manning, Giants
  9. Tony Romo, Cowboys
  10. Jason Witten, Cowboys

-- Written by Darren Rovell of CNBC

CNBC is a world leader in business news, providing real-time financial market coverage and business information.

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