By Kansas City Business Journal

The Kansas City Area Development Council has rolled out an ambitious plan to bring 15,000 new jobs to the region by 2016.

The KCADCâ¿¿s strategic plan, called KC Rising, sets a goal of adding $1.8 billion in new aggregate direct payroll to the bistate region during the next five years.

⿿There is a concerted, aggressive effort to attract jobs to this community,⿝ KCADC CEO Bob Marcusse said.

The economic development agency aims to increase the areaâ¿¿s gross regional product by about $20 billion between 2012 and 2016, creating an overall economy with a GRP of about $110 billion.

The KCADC said it will leverage the regionâ¿¿s strengths, including the recent renaissance of downtown Kansas City, to rebrand the region for national economic development decision-makers.

During a tour of the KCADCâ¿¿s new offices at Union Station, Marcusse told Kansas City Business Journal staff that the agency will focus on attracting companies in the growing sectors of shipping and logistics, animal health and advanced energy.

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