(Editor's note: This piece was originally published on Tuesday, Jan. 25, incorrectly comparing data from Nielsen versus comScore. The correction has been made below.)NEW YORK ( TheStreet) -- U.S. newspaper Web sites drew an average monthly audience of 105.3 million unique visitors in the fourth quarter of 2010, according to comScore and the Newspaper Association of America, and drew 62% of all adult Internet users. In total, visitors generated an average of 4.1 billion page views per month and spent nearly 3.4 billion minutes, or 2.4 million days, browsing those pages.
Data released from Nielsen showed that in the fourth quarter of 2009, visitors generated 3.2 billion page views and browsed for 2.4 billion minutes, or a total of 1.7 million days. "Newspaper Web sites stand out in today's online environment, with trusted brands and high quality journalism attracting an impressive audience that sets them apart from other players in the digital space," NAA president and CEO John Sturm said. "As publishers continue to reinvent their business models, digital is at the forefront of a multiplatform transition that has seen steady growth in online advertising revenue." Newspaper sites reach 58% of browsers between the ages of 25 and 34 and 73% of individuals in households that earn a yearly salary over $100,000.