(Starbucks earnings preview updated with news of eGift card program and Seattle's Best coffee's iced canned lattes.)SEATTLE ( TheStreet) -- Starbucks ( SBUX) is expected to post an 18% jump in fiscal first-quarter profits, and investors will look to the coffee chain for news on its plans for international expansion.
As of Monday's closing price, Starbucks shares were 4.2% higher year-to-date after surging 39.3% in 2010. Like food and beverage peers
A Rice University study on consumer reaction to logos showed that Starbucks' new logo could prove beneficial in the long run as it expands in Asian markets. Vikas Mittal, a Rice professor of marketing and co-author of two studies on customers, logos and brand commitment, found that rounded logos are widely accepted in Asian countries such as India and China where interdependency and collectivism are cultural norms, as opposed to Western cultures which tend toward independency and individualism. The professor said that while some loyal U.S. customers may feel alienated, Starbucks' new logo could drive new loyalties in strong emerging markets like China, India, Taiwan and Singapore. In November
Other recent announcements from the coffee shop chain include
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