- Demand Media -- DMD
- Lead underwriter -- Goldman Sachs
- 7.5 million common shares
- Current price range -- $14 to $16
- Deal size to the mid-range -- $112.5 million
- Week Due -- Jan. 24, 2011
- Sector -- Multimedia
NEW YORK ( IPOfinancial) -- Demand Media began operations back in 2006, with its business split into two operating segments: content and media, and registrar. The majority of the company's revenue is derived from the content and media side and is characterized as a "new Internet-based model" that focuses on creating content that responds to actual consumer demand. However, while creating and distributing articles and videos may sound rather simplistic its the actual technological process that is used to evaluate the monetary benefit derived from each content piece produced that sets this business model apart from its competition. Specifically, the company is focused on creating "long-lived media content" that will create a "predicted economic" return above a minimum threshold, the company says. At the root of this strategy are the technologies and processes that have been created to monetize and tie together both ends of the business.