Brits Get 10 Billionth Apple App

CUPERTINO, Calif. ( TheStreet) -- Paper Glider, a game developed by U.K. firm Neon Player, was the 10 billionth app downloaded from Apple's ( AAPL) App Store. The person who downloaded it, thus winning the $10,000 prize, was a Brit, too.

In a statement released Saturday, Apple confirmed that it had hit the 10 billion download mark, just two and a half years after launching the App Store.
'Paper Glider' by Neon Player was the 10 billionth app downloaded from the App Store.

Apple added that Paper Glider, an iPhone app that lets users guide a paper airplane out of an office and through different environments, was downloaded by Gail Davis from Orpington, Kent. Like a modern-day equivalent of Willy Wonka's Golden Ticket, Davis received a $10,000 iTunes gift card from Apple for downloading the 10 billionth app.

Davis, however, told the BBC that the she wasn't responsible for the download. "I have to confess it wasn't actually my download, it was my daughter's," she said. "I had no idea, when Apple called me -- I thought it was a prank call and I declined to take it."

Apple has enjoyed phenomenal success with its App Store. Some 7 billion apps were downloaded in the last year alone, according to the consumer tech giant, which now offers more than 350,000 apps for the iPhone, iPod Touch and iPad. The company also threw open the doors of a Mac App Store earlier this month, which is expected to increase the pressure on rival Microsoft ( MSFT) in the PC tools market.

The iPhone maker, however, could face a major challenge from independent app stores like Amazon's ( AMZN) Android app store, according to research firm MarketsandMarkets. The total global mobile apps market is expected to be worth $25 billion by 2015, it said in a report released last week, and the App Store accounts for around a fifth of the total revenue.

Apple shares rose $4.37, or 1.33%, to $331.05 shortly after market open on Monday, outpacing the modest advance in tech stocks that saw the Nasdaq rise 0.27%.

--Written by James Rogers in New York.

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