NEW YORK ( DailyFinance) -- Not too long ago, companies buying ad time during the Super Bowl -- TV's most expensive commercial venue -- sought to keep their game-day commercials secret until air time. The theory was to wow TV audiences with the element of surprise: a funny punch line, a new spokesperson or a catchy song delivered fresh. The goal was to guarantee that the ads would be the subject of office break-room conversation the next day. But an increasing number of Super Bowl advertisers are now using a strategy that was once anathema: posting their game-day commercials online, well in advance of the game. Their goal: to get consumers talking about their ads not only after the Super Bowl, but sometimes months before kick-off.
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