Dole Food Company, Inc. (NYSE:DOLE) today announced that it rang the opening bell of the New York Stock Exchange this morning. Dole Chairman David H. Murdock was joined by President & CEO David A. DeLorenzo and other executives for the ceremony above the trading floor. Dole began trading under the symbol “DOLE” on October 23, 2009.

“We were thrilled to open trading this morning at the Exchange,” said Murdock. “As the world leader in providing quality fruits and vegetables to consumers, being listed on the NYSE furthers our goal of encouraging healthy eating.”

Dole has taken a number of recent steps to make its products even more nutritious. Earlier this month the company introduced new DOLE Fruit Bowls all natural fruit in 100% juice. The first full product line of its kind to be distributed nationwide, DOLE Fruit Bowls all natural fruit in 100% juice contain no high fructose corn syrup or artificial sweeteners. Dole created the single serving fruit category in 1999 with the introduction of the DOLE Fruit Bowls line.

Dole is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.

Copyright Business Wire 2010