BALTIMORE ( Stockpickr) -- Earnings season continues to make a serious impact on market action this morning, as traders absorb quarterly releases from major financial firms Goldman Sachs ( GS), Bank of New York Mellon ( BK) and Wells Fargo ( WFC) from before the bell. The overall tone of those earnings will play a major part in picking the market's direction this morning.And right off the bat those earnings look a bit tepid, particularly compared with the blockbuster quarter seen at peer JPMorgan Chase ( JPM), which bested earnings expectations on Friday. But while investors try to figure out what to do in this fickle market, we'll take action once again with three new technical setups for the week. Related: Rocket Stocks for the Week Remember, technical analysis is a way for investors to quantify qualitative factors, such as investor psychology, based on a stock's chart patterns and trends. Once the domain of cloistered trading teams on Wall Street, technicals can help top traders make consistently profitable trades and can aid fundamental investors in better planning their stock execution. Here's a look at this week's potential trades.