Zedge, the international mobile content discovery platform, achieved traffic of just over 38 million unique visitors in December 2010. Across its web, mobile and Android platforms, traffic grew by 90% compared to December 2009. This makes Zedge a leading world-wide mobile community where users actively create and share content including wallpapers, themes, ringtones, videos, texts and games.

“Zedge accelerated its extraordinary growth in 2010 to become one of the most popular destinations in the mobile space. We believe that we are now the most visited destination platform globally for mobile content,” said Mark Rosner, CEO of Zedge.

According to mobile traffic analytics of unique visitors derived from its Opera Mini browser, Opera Software found that Zedge was the 15th most visited mobile site globally as of November 2010. Jon von Tetzchner, co-founder of Opera Software, said in his State of the Mobile Web November 2010, " Twitter and Zedge are two sites that rose significantly on a global basis, whereas waptrick and Friendster became less popular as the year progressed." The complete Opera report is available at http://www.opera.com/smw/2010/11/.

Tom Arnoy, Co-Founder and President of Zedge, explains the growth by a patient and steady focus on content and products that appeal to mobile consumers around the world. “We have always focused on the mobile consumer and on creating a great user experience, even for users with uncommon devices. We have been waiting for the mobile web to take off, and the growth we are seeing now is just the beginning.”

Arnoy added that the Zedge Android app, launched in late 2009 for Android smartphones, has already been downloaded over 6 million times, and is one of the most popular apps in Android Market. Additionally, across Zedge’s platform, visitors now download 5 million content items each day, and have downloaded over 3 billion pieces of content since the Zedge website was launched in 2003. Zedge has also generated rapid growth in specific geographies, such as Android in the U.S., and mobile web in India. According to Google Zeitgeist 2010, “Zedge” was the tenth fastest growing search term in India during the year. (See http://www.google.com/intl/en/press/zeitgeist2010/regions/in.html).

In December 2010, Zedge announced the beta launch of the Zedge Discovery Network (“ZDN”), an open Android app discovery and distribution platform where Android developers can promote their apps to the Zedge community. While space is limited during the initial beta period, the ZDN is free to all developers who are accepted (for more information see http://zdn.zedge.net/). “We expect that the Zedge Discovery Network will become a powerful new channel for growth,” said Zedge CEO Mark Rosner.

About Zedge:

Zedge ( www.Zedge.net) is a mobile content discovery platform used by more than 38 million unique users per month, across web, mobile and Android. It has an extensive library of user generated wallpapers, themes, ringtones, videos, texts, games, and soon, apps. Zedge is headquartered in NY, USA and Trondheim, Norway with sales/business development and technology/product being driven out of the respective locations. Zedge’s majority investor is IDT Corporation ( www.idt.net).

In this press release, all statements that are not purely about historical facts, including, but not limited to, those with the words "believe,” "anticipate,” "expect,” "plan,” "intend,” "estimate,” "target” and similar expressions, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward-looking statements and risk factors included in this document are made as of the date hereof, based on information available to Zedge and IDT as of the date thereof, and neither Zedge nor IDT assumes an obligation to update any forward-looking statements or risk factors.

Copyright Business Wire 2010