SEATTLE ( TheStreet) -- Starbucks ( SBUX) unveiled a new logo on Jan. 5, but readers of TheStreet don't think it was a good move for the coffee chain behemoth. In a video posted on its Web site last Wednesday, Starbucks CEO Howard Schultz talked about the symmetry of updating its emblematic logo on the 40th anniversary of the company in March . Starbucks' revised, streamlined logo removes the outer green circle that bares the Starbucks Coffee name, enlarging the inner siren, sometimes referred to as a sea nymph, in the company's signature green hue. Schultz said "this new evolution of the logo does two things that are very important; it embraces and respects our heritage and at the same time evolves us to a point where we feel it's more suitable to the future." The CEO pointed out that the original Starbucks logo was brown, but was changed to green in 1987. It has gone through two other small changes since then. But now "the world has changed and Starbucks has changed," he said. "The new interpretation of the logo at its core is the exact same essence of the Starbucks experience. And that is the love we have for our coffee, the relationship we have with our partners and the connection we build with our customers. What I think we've done is we've allowed her to come out of the circle in a way that I think gives us the freedom and flexibility to think beyond coffee. But make no mistake. We have been, we will continue to be, and we always will be the world's leading purveyor of the highest quality coffee." We polled our readers to see if they thought the new wordless logo was sleek, proving Starbucks is a truly international powerhouse, or if they thought it bleak, likely to annoy loyal customers and fail to lure new ones. Readers overwhelmingly agreed that Starbucks' new logo is bleak. Out of more than 1,351 votes, a total of 73%, or 986 voters, said they didn't think the new logo was a good move for Starbucks. Just 27%, or 365, of the votes thought it a sleek new design underscoring Starbucks' iconic placement on the global mindscape. TheStreet's poll sparked a heated debate among readers, highlighting that no matter how people feel about its logo, Starbucks is a brand that brings out the passion in its customers and market watchers.