By Ryan Kim, GigaOM In one of the first indications about manufacturer satisfaction with the Windows Phone 7 launch, an LG executive said the big Microsoft roll-out was, ”less than we expected.” The comments, provided in an interview to Pocketlint, offer not only some real insight on the way the WP7 launch has fared, but it also points to the some of the unease manufacturers and operators have with their growing dependence on Android. James Choi, marketing strategy and planning team director of LG Electronics global, said LG had high expectations for the WP7 launch, but from a consumer visibility perspective, the November introduction fell short of expectations. This comes after Microsoft said it sold 1.5 million phones to retailers, but gave no indication of end-user sales. But Choi said WP7 addresses a large audience who might find Android too complicated for them.
“What we feel is that it is absolutely perfect for a huge segment out there. What we feel is that some people believe that some operating systems, mainly Google, are extremely complicated for them. But Windows Phone 7 is very intuitive and easy to use,” Choi said. “For tech guys like us it might be a little bit boring after a week or two, but there are certain segments that it really appeals to. We strongly feel that it has a strong potential even though the first push wasn’t what everyone expected.”Choi makes clear that Windows Phone 7 is still a priority for LG, because in many ways, it brings balance to LG’s portfolio. While Android is increasingly a leader in smartphones, it’s a tricky proposition for carriers and manufacturers to be tied to one platform. Choi said WP7 is set up to be a good counterweight to Android for many mobile players including operators, who Choi says are worried there’s “too much Android,” in their portfolios.