NEW YORK, Jan. 13, 2011 /PRNewswire/ -- Dr. Melanie Grossman, NYC cosmetic and laser dermatologist, today announced the availability of the PaloVia ™ Skin Renewing Laser™ at her Madison Avenue office. The PaloVia laser is the first FDA-cleared, at-home laser clinically proven to reduce fine lines and wrinkles around the eyes. "We're excited to be among the first practices in the U.S. to offer the PaloVia laser for sale to patients," said Dr. Grossman. "I have used fractional lasers in my office for many years - now Palomar Medical Technologies, Inc. has miniaturized and perfected the technology for use at home. It's an exciting step that truly empowers women and men to address the signs of aging around their eyes." Lines and wrinkles around the eyes, commonly called "crow's feet," are typically the first signs of aging as the skin is thinner and more susceptible to collagen depletion. While lotions and creams treat the appearance of wrinkles on the skin's surface, the PaloVia laser also works deep under the skin's surface where wrinkles begin to form to stimulate the body's production of new collagen and elastin. Short pulses of micro-fine, or fractional, laser energy trigger the body's natural healing process to eliminate damaged tissue and rebuild the skin's natural support structure. After 12 weeks of use, 84% of clinical study participants agreed that the PaloVia laser appears to eliminate fine lines rather than just reduce their appearance. After one month of daily treatments, a panel of doctors specializing in dermatology and plastic surgery saw a 'noticeable reduction' in wrinkles in 92% of clinical study participants. Consumers who use the PaloVia laser need to treat the area around the eyes every day for one month, then occasional use (twice per week) thereafter. Each treatment typically takes three to four minutes. Users must first apply the PaloVia Pre-Treatment Gel that works with the "smart" sensors on the laser to ensure proper contact with the skin. The PaloVia laser has audio and visual cues throughout treatment, a rechargeable lithium-ion battery and an automatic shut-off. The retail price is $499 with a 60-day money-back guarantee. "The PaloVia laser represents the most modern technology for at-home wrinkle treatment whether you're just starting to see fine lines or have deeper wrinkles," said Dr. Grossman. "The results are very natural-looking, providing a younger and more refreshed appearance around the eyes in just a few weeks."