By Phoenix Business Journal

Arizona Public Service Co. is rolling out a new logo that reflects a change in the companyâ¿¿s power generation to greener methods.

The logo, which incorporates the companyâ¿¿s traditional blue and orange colors and adds a bit of green to show its commitment to renewable energy.

⿿Our customers have always relied on APS to provide safe, reliable and affordable electric service,⿝ said APS President Don Robinson. ⿿In the future, we will also be helping our customers benefit even more from roof-top solar panels, plug-in electric vehicles and other emerging energy technologies.⿝

The revision alters the companyâ¿¿s logo for the first time in 15 years. APS plans to roll it out gradually, likely starting to adorn customer bills in February. It will gradually replace the older logo on trucks, signs and other areas in a changeover that will take place into 2012.

APS, the stateâ¿¿s largest utility and a unit of Pinnacle West Capital (NYSE:PNW), has been increasingly turning to renewable power to meet a mandate from the Arizona Corporation Commission that requires 15 percent of the utilityâ¿¿s power come from solar, wind and other renewable sources by 2025. Company officials, who have several solar and wind projects in development, said they are tracking ahead of the ACC requirements.

Copyright 2011 American City Business Journals

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