NEW YORK ( TheStreet) -- Retailers have been increasingly focused on price, especially during the holiday season. But customers are not only out for a bargain. Customer service is, of course, just as important (if not, more so) than barrel-bin prices. The National Retail Federation and American Express surveyed 9,200 who picked their top retailers for customer service. The results were released on Tuesday during NRF's 100th Annual Convention and Expo being held in New York City this week. "In a time when many retailers are competing on price, customer service becomes an outstanding way to stand out in the eyes of the consumer," NRF Executive Director Kathy Mance, said in a statement. "These retailers have done a great job of distinguishing themselves from their competition." And customer service doesn't just have to mean knowledgeable and helpful sales associates. It's worth noting that half of the retailers on the top 10 list don't even have physical stores, with No. 1 and No. 2 being solely e-commerce retailers. Here's a look at the top 10 retailers shoppers awarded the highest scores for customer service.10. Newegg Online electronics retailer Newegg, which first appeared on NRF's list in 2010, jumped five spots from its place last year to make this year's top 10. The company has been credited for stealing market share from brick-and-mortar rival Best Buy ( BBY), which struggling during the holiday season as demand for big-ticket items, like flat-panel televisions, was weak. 9. Nordstrom Nordstrom ( JWN) has proved that the luxury shopper is leading the consumer recovery. It's no surprise that the high-end department store continues to gain praise for its customer service, moving up one spot in NRF's survey from last year. In December, Nordstrom was one of the few standouts in the sector, reporting an 8.4% jump in same-store sales. Analysts continue to cite the company's personalized customer service as one of the predominant reasons for its success in 2010.