Further information regarding these and other risks is included in eFuture's annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of January 11, 2011, and the Company undertakes no duty to update such information or any other forward-looking information, except as required under applicable law.

CONTACT: Investor Contact:         Troe Wen, Company Secretary         eFuture Information Technology Inc.         +86 10 5293 7699         ir@e-future.com.cn                  Investor Relations (HK):         Mahmoud Siddig         Taylor Rafferty         +852 3196 3712         eFuture@Taylor-Rafferty.com                  Investor Relations (US):         Kelly Gawlik         Taylor Rafferty         +1 212 889 4350         eFuture@Taylor-Rafferty.com                  Media Contact:         Jason Marshall         Taylor Rafferty         +1 212 889 4350         eFuture@Taylor-Rafferty.com