NEW YORK ( TheStreet) -- Nielsen Holdings, the TV ratings and media research company, plans to raise up to $1.57 billion by selling 71.4 million shares between $20 and $22 each for its initial public offering, according to its filing with the Securities and Exchange Commission today.

The company plans to use the proceeds of about $1.4 million to pay down debt. At $21 a share, Nielsen would have a market value of $7.3 billion.

In June, 2010 the company said it planned to raise up to $1.75 billion in an IPO. In August it revised that estimate to about $2 billion.

Nielsen will offer $250 million of convertible bonds along with the IPO, the SEC filing said, and it may increase the offering by 10.7 million shares under an overallotment option.

The company intends trade on the New York Stock Exchange under the symbol "NLSN."

-- Written by Theresa McCabe in Boston.

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