Ford C-Max

Ford took advantage of its position as the rising star of the U.S. auto industry, and perhaps of the global auto industry, by sending a unique message about fuel efficiency.

>>Ford to Hire 7,000 Workers in U.S.

At its morning presentation, the company showed 10 compact products, including various versions of the C-Max as well as the new Focus. Chairman Bill Ford noted that the 107 year-old company "once again is doing the same thing my great-grandfather did with the Model T, offering a range of electrified vehicles.

"We have the flexibility to build up what works best for every region in the world and to ramp up quickly," Ford said.

--Written by Ted Reed in Detroit.

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