Chrysler rolled out the Chrysler 300, as Chrysler brand CEO Oliver Francois proclaimed "You will see what happens when we are backed into a corner. You will see the Chrysler 300 and you will know that we came out swinging."

He said Chrysler has invested more than $1 billion in the car, and that some models will offer an eight-speed transmission with a V-8 engine and fuel efficiency at 30 miles per gallon.

The 300 represents an effort to combine Chrysler's legacy with luxury, said its designer, Ralph Gilles. "This company has been through a lot," he said.

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