DETROIT ( TheStreet) -- Automakers were rolling out new models and new messages, each one more striking than the last, at the Detroit Auto Show Monday.
About 5,000 journalists from around the world were in attendance, filling every downtown Detroit hotel and strolling between exhibits at a jam-packed Cobo Center. Volkswagen introduced the new Passat (above) and said it wants to grow quickly in the U.S. Chrysler said it is coming back and unveiled the Chrysler 300. Buick showed its new mid-sized Verano, while GM ( GM) was holding its Chevrolet announcements for Monday night.
>>Auto Shares Like Auto Shows And Ford ( F) eschewed simply rolling out new models to show a family of new green cars. Here are the Monday morning highlights. Volkswagen unveiled the 2011 Passat, saying it wants to win in the U.S. market, where it hopes to sell 800,000 cars by 2018. Volkswagen is "writing a new chapter in our American story," said Jonathan Browning, CEO of VW America, at the auto show. "We are aiming to become a big player in the U.S. market." The mid-sized Passat will be built at VW's Chattanooga, Tenn., plant and will start at $20,000. It will be "built in the U.S. with German values," Browning said. It will "meet the demands of the middle class." He noted that the car will also create 2,000 new jobs at VW as well as 12,000 new jobs at suppliers.