NEW YORK ( TheStreet) -- Walt Disney ( DIS) is working with Yahoo! ( YHOO) to make content from Disney's television networks available through Yahoo's Internet TV software, the Wall Street Journal reports. Disney is looking to utilize Yahoo's "Connected TV" software to reach consumers through a new digital video distribution model, the WSJ said, citing sources familiar with the matter.
Yahoo refers to Connected TV as a broadcast interactivity program. The software is built into a variety of TV sets and lets media companies make applications, or widgets, that consumers can use as they watch TV. Yahoo has more than 100 TV apps on the platform, and recently signed deals with a number of companies to launch new apps. The Clear Channel iHeart app delivers over 750 radio stations from around the nation directly to a consumer's TV screen, while Liberty Interactive's ( LINTA) QVC app gives customers an interactive shopping experience on their TV. A deal with Disney would add to Yahoo's limited Internet video widget offerings. Disney wants to start working on ESPN, ABC and Disney widgets to be available at Yahoo. However sources say that the video offering may be limited as Disney is cautious of piracy. The media company also does not want to damage any pre-existing content distribution deals with cable providers. Yahoo Connected TV chief architect Ron Jacoby said about 6 million TV sets, including Vizio and Sony ( SNE) have Connected TV software. He expects that number to climb to 8 million by March. -- Written by Theresa McCabe in Boston. >To contact the writer of this article, click here: Theresa McCabe. >To follow the writer on Twitter, go to @TheresaMcCabe. >To submit a news tip, send an email to: email@example.com.