Kraft's New Golden Voice: Homeless Man Ted Williams

(Williams story updated with more developments on the homeless man with the golden voice.)
NEW YORK ( TheStreet) -- As the story of 53-year old homeless man Ted Williams, and his "golden" voice, continues to captivate the nation, some are questioning whether this instant fame is ultimately in his best interests.

"Williams is the latest pawn in the media game which celebrates what is hot at the moment and leaves it behind as soon as the next 'it' thing comes along," Fox News cites Cooper Lawrence, author of The Cult of Celebrity, as saying. Lawrence told Fox that he's worried that the media hasn't at all been concerned about how Williams' overnight transition to fame will affect him in the long-run.
The "Golden Voiced" Internet sensation Ted Williams records voice over promos for MSNBC's "Lean Foward" campaign, in New York.

Case in point: according to Fox, Williams' moving reunion with his 90-year old mother last week had actually been held up for 24 hours as the Today Show of GE ( GE)'s NBC and CBS's ( CBS) The Early Show fought to film the reunion live.

Williams, originally from Brooklyn, NY, became homeless in Ohio after years of battling drugs and alcohol. He said he's been sober for two years now.

Williams was discovered after The Columbus Dispatch found him on the side of a road several weeks ago holding up a sign saying: "I have a god-given gift of voice. I'm an ex-radio announcer who has fallen on hard times...." An employee at the Columbus Dispatch asked him to say a few words on camera, but later kept the footage on hold without much thought about it until a slow news day early last week. Initial response to the video, released over the Internet, seemed tepid.

The next day, however, it went viral, as William's golden voice and humility quickly captivated the viewers nationwide -- making him a celebrity almost overnight, and resulting in a slew of job offers.

Williams has now become the voice of a new Kraft ( KFT) Macaroni & Cheese commercial that aired during the Fight Hunger Bowl on Walt Disney Company's ( DIS ) ESPN on Sunday. Since the The Columbus Dispatch video went viral, he has also appeared on CBS' Early Show, NBC's Today Show, the NBC late-night show with Jimmy Fallon, and recorded voiceover promos for MSNBC's Lean Forward campaign. He's also met with Dr. Phil, who's reportedly mentoring him on dealing with the pressures of sudden fame.

On Monday, Wiliams shot a segment with Entertainment Tonight highlighting his visit to the Lakers' home base, where he was able to meet Kobe Bryant.

According to an interview with CBS, Williams says he may take a job with the NBA's Cleveland Cavaliers. According to reports, he's also received job offers from Oprah Winfrey and the NFL Network.
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-- Written by Andrea Tse in New York.

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