By Ryan Kim, GigaOM Smartphone shopping apps are helping consumers buy more online, and they’re getting people better deals on the street. Two new data points from online auctioneer eBay and price comparison app Scanbuy help drive that home, and more importantly, suggest where things are ultimately headed: Deal-hungry users are increasingly going to put pressure on retailers, both online and offline, to change prices in real time to satisfy these more savvy buyers. First, here’s the news:
- EBay said Wednesday that global mobile sales brought in almost $2 billion in 2010, up from $600 million in 2009. In the U.S., eBay mobile sales grew almost 175 percent, generating nearly $850 million in gross merchandise value in 2010.
- Meanwhile, Scanbuy said mobile barcode scanning activity was up 16x in 2010 over 2009, with scanning in the fourth quarter doubling that of the previous quarter. The big scan days were the day after Thanksgiving and Christmas Day.