NEW YORK ( TheStreet) -- Pay-TV stocks Dish ( DISH) and Time Warner ( TWX) were rising Thursday after the companies separately announced new details about their on-demand offerings.

As worries about "cord cutting" continue to grow, cable companies are offering customers more options to prevent possible customer migration.

At the Consumer Electronics Show in Las Vegas today, Verizon ( VZ) CEO Ivan Seidenberg and Time Warner CEO Jeff Bewkes announced that the companies have teamed up to offer its customers TV Everywhere. Seidenberg believes that consumers aren't necessarily watching less TV, instead they are "time shifting" and accessing content on different devices.

Bewkes said the new on-demand service will be available on more devices at a high quality. "You should not have to pay extra to have the same content on multiple devices," he said.

Time Warner shares rose 0.3% to close at $33.27.

Meanwhile, Dish Network announced that its remote access service is now available on Android tablets. Dish's remote access lets its customers with a Sling-enabled device watch live and recorded TV on a variety of devices such as smartphones, tablets and laptops.

Dish's stock reacted positively to the news as several tech companies are expected to announce new tablet devices at this year's CES.

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