BROOKINGS, S.D., Jan. 5, 2011 (GLOBE NEWSWIRE) -- Daktronics Inc. (Nasdaq:DAKT) of Brookings, S.D., announces the company's digital billboard line has increased power efficiency by 79% over the past three years. "With each product generation, Daktronics aims to improve energy efficiency. In addition to the 79% power efficiency our product has gained these past three years, we've averaged approximately 20% in power consumption improvement year-over-year since 2001," said Paul Gilk, Daktronics commercial business engineering manager. "Our latest product release continues that trend, and as a part of our company's ongoing research and development, we anticipate future products will continue to reach new milestones in energy efficiency." "More efficient light emitting diodes (LEDs) contributes to our ability to reduce overall display power consumption," said Jeremy Johnson, Daktronics key accounts manager. "We have partnered with key LED suppliers to develop power conscious solutions for our customers. LEDs have always been very energy efficient, and it's exciting to see the technology continue to improve. It's interesting to note that display manufacturers are not the only industry driving toward more efficient LEDs. Demand for energy efficient commercial and residential lighting also drive this major trend." In addition to power efficiencies, Daktronics' selection of environmentally friendly display components has resulted in products that are approximately 90% recyclable. Daktronics displays also incorporate many features designed to limit light pollution. Ambient light sensors automatically dim displays during low-light conditions and LED pixel louvers prevent nighttime glow and upward illumination. "As a part of Daktronics' Lean philosophy, we constantly work toward increasing value for our customers by eliminating waste and improving entire systems. We strategically source parts with our vendors and form strong partnerships with them to make sure that together we are working toward the sustainability and efficiency goals the industry requires," said Gilk.