(TiVo article updated with stock price information and additional analyst commentary.)NEW YORK ( TheStreet) -- TiVo ( TIVO) shares continue to surge as the company's Premiere service gains more recognition at this year's Consumer Electronics Show. Tivo shares are climbing more than 2.5% to around $10.10 today after gaining more than 8% yesterday. TiVo finished Wednesday up 8.8% to close at $9.85 after more than 7.2 million shares traded hands. Analyst David Miller of Caris said that the stock's movement is likely in connection to the buildup surrounding the major annual tech show at the end of this week. While he doesn't expect any key announcements about TiVo to come out of the CES, he said that investors are banking on TiVo's Premiere set top box emerging as the "media hub that is going to organize the multi-channel universe." The Tivo Premiere set top box features content via cable and Internet connections. TiVo's service integrates Web-based features such as Netflix ( NFLX), Amazon ( AMZN) and Google's ( GOOG) YouTube videos, and allows users to access social networking site on their television screen.