HTC's Smartphone Market Share Falls: Report

NEW YORK ( TheStreet) -- HTC will launch a slew of new phones at the Consumer Electronics Show this week, and it's going to need them.

According to a new report from analytics firm Flurry, the fourth quarter of 2010 was the first period since Google's ( GOOG) Android OS launch that the privately-held, Taiwanese handset maker did not lead the global market in new quarterly smartphone activations.

Samsung, Motorola ( MMI) and LG eroded HTC's market share among new Android smartphones in 2010, said the report.

Boosted by sales of the T-Mobile T1 and myTouch 3G, HTC held a 67% share of Android device activations in 2009. The percentage fell to a 32% slice last year, Flurry said.

Samsung's market share, meanwhile, jumped from 4% in 2009 to 27%, led by its line of Galaxy S smartphones. Motorola increased from 18% to 24%, while LG's share of Android activations went from negligible in 2009 to 7% the following year.

More than 60 million devices now run on Android, Flurry estimates.

HTC is reportedly planning to launch several new phones this week in Las Vegas, including the HTC Thunderbolt 4G at Verizon ( VZ).

A recent advertisement in Rolling Stone revealed an HTC 4G phone for each of the nation's four largest carriers, including the Inspire 4G at AT&T ( T), which hasn't yet set a date for the rollout of its LTE 4G network.

--Written by Olivia Oran in New York.

>To follow the writer on Twitter, go to

>To submit a news tip, send an email to: