By Jonathan Moreland, founder of InsiderInsights.com and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Tuesday, January 04, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

VMware (VMW) Emc Corp BO 37,100 $3,295,463
Internet America (GEEK) Mihaylo Steven G DIR,BO 1,000,000 $250,000
Campbell Soup (CPB) Vanbeuren Archbold D DIR 3,949 $136,241
Internet America (GEEK) Palmer John N DIR 423,449 $105,862
Internet America (GEEK) Ladin William E Jr CEO,CFO
DIR
400,000 $100,000
Cogent Communications (CCOI) Liebhaber Richard DIR 5,280 $74,976
New York Mortgage Trust (NYMT) Harvest Capital Strategies BO 7,410 $50,981
Center Bancorp (CNBC) Vanaria Raymond DIR 5,000 $40,625
Lexmark International (LXK) Hardis Stephen R DIR 781 $27,682
Opko Health (OPK) Frost Phillip Md CEO,CB
DIR,BO
7,500 $27,402
Source: www.InsiderInsights.com
TD Ameritrade (AMTD) Ricketts J Joe DIR,BO 724,633 $13,787,161
Autozone (AZO) Lampert Edward S BO 44,792 $12,245,601
Information Services (III) Semler Eric BO 2,174,377 $4,211,551
Southern Copper (SCCO) Velasco German Larrea Mota CB,DIR 74,995 $3,742,251
Information Services (III) TCS Capital BO 1,823,077 $3,531,118
Och Ziff Capital Mgt (OZM) Blockinger Jeffrey C LO 221,850 $3,417,301
Developers Diversified Realty (DDR) Hurwitz Daniel B PR,CEO
DIR
150,000 $2,097,795
Oakridge Energy (OAKR) West Coast Opp Fund BO 617,317 $1,676,016
CSX Corp (CSX) Munoz Oscar VP,CFO 25,000 $1,626,250
Transcontinental Realty (TCI) EQK Holdings BO 206,945 $1,343,073
Source: www.InsiderInsights.com

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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