GM Brings OnStar to Best Buy

LAS VEGAS (TheStreet) -- OnStar, GM's (GM) high-tech safety and security subsidiary, wants a bigger presence in consumer retail markets.

On Wednesday, OnStar said it will partner with Best Buy ( BBY) to sell a standalone rearview mirror for $299 at more than 1,100 stores, starting in the spring. Going forward, OnStar will partner with other select retailers.

The OnStar mirror is not just a mirror. The package includes automatic crash response, which detects impact shock and automatically calls an OnStar advisor; a link to emergency services; stolen vehicle location assistance and roadside assistance methods. Installation will cost $75 to $100 and service plans can cost $199 annually.

"For years, thousands of drivers have asked us to get OnStar in vehicles that didn't feature it as standard," said Chris Preuss, OnStar president, in a prepared statement. "With the retail product that we've introduced today, they certainly can. This move in to the consumer electronics space represents the biggest development in our business model since introducing OnStar as standard across all GM products several years ago."

OnStar and Best Buy announced their plans at the Consumer Electronics Show, where automakers are having an increasing presence. On Friday, Ford ( F) CEO Alan Mulally will be a keynote speaker.

-- Written by Ted Reed in Charlotte, N.C.

>to contact the writer of this article, click here: Ted Reed

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