LAS VEGAS ( TheStreet) -- Cisco Systems ( CSCO) plans to unveil an effort this week to combine Internet video and conventional television, the Wall Street Journal reports. Cisco, the telecom gear maker, is expected to unveil the effort Wednesday at the Consumer Electronics Show in Las Vegas. It will include a set-top box combining elements of online video services with live, on-demand and recorded television programming, the Journal reports, citing people familiar with the matter. Cisco's effort aims to help cable operators fend off rivals like Apple ( AAPL) and Google ( GOOG), the Journal notes. Cisco will sell its hybrid boxes to cable operators who then will lease them to subscribers, the people told the newspaper. Cable operators will be able to customize the software interface and decide on the pricing for the boxes. -- Written by Joseph Woelfel >To contact the writer of this article, click here: Joseph Woelfel >To submit a news tip, send an email to: firstname.lastname@example.org.