NEW YORK ( TheStreet) -- While the buzz around social, local buying sites Groupon and LivingSocial has died down since Google's ( GOOG) reported $6 billion acquisition talks with Groupon fell through last month, these daily deal sites are far from a fad, say analysts. Groupon and LivingSocial, which offer users discounts on restaurants, spas and other services, are valuable, said David Card, an analyst with GigaOM Pro, because they've amassed large sales forces that work closely with local small businesses, most of which don't yet have an online presence.
LivingSocial CEO Tim O'Shaughnessy
With the local advertising market topping $130 billion, daily deal sites have attracted Internet giants like Amazon ( AMZN), eBay ( EBAY) and Google, who hope to tap this lucrative sector. Groupon and its biggest rival, LivingSocial, together made up 90% of all local visits to group-buying Web sites for December, according to Experian Hitwise. And while Groupon made headlines recently for raising $500 million in a planned $950 million equity offering, LivingSocial has achieved its own success. The Washington D.C. company, which received a $175 million investment from Amazon in December, says it generates more than $1 million in sales a day and projects that 2011 revenue will top $500 million. Thursday, the company announced a new CFO, a former Wal-Mart ( WMT) executive John Bax. LivingSocial's CEO Tim O'Shaughnessy recently spoke with TheStreet about his company's plans going into the new year, his competitors, and what he plans to do with Amazon's investment. TheStreet: It's amazing how quickly the daily deals space took off in 2010. Did you have any idea how fast your company would grow? I'd be fibbing a bit if I said I knew we'd go from 30 employees to over 600 in a year. Our user base has also grown drastically with over 12 million total users receiving our daily deals every day. What type of expansion do you see this year? We want to continue to expand rapidly. We're first focused on lots and lots of additional market launches. We're in 136 markets now as of mid-December and we think we can double that this year. We're also in five countries now, and we think we can grow this quite substantially over the course of the year.