NEW YORK ( InvestorPlace ) -- If the first year of this decade has been all about building a firm base of recovery, the second year will be about leveraging that success and fighting off newly resurgent competitors. That's why one of the best stocks to buy and hold in 2011 is tech stock pick Cognizant Technology Solutions ( CTSH). It's going to be a ground war in 2011. Companies that survived the financial crises and tech bust of the 2000s by addressing the needs of niche users in a unique and profitable way will now try to attract new customers by scratching, clawing and attacking their rivals. And here's how CTSH will make a difference: First off, understand who's going head-to-head -- it will be Google ( GOOG) vs. Apple ( AAPL) vs. Microsoft ( MSFT) in the battle cage for supremacy on the mobile Internet; Kellogg ( K) and General Mills ( GIS)duking it out on store shelves in the battle for families' cereal bowl; and ConocoPhillips ( COP) vs. ExxonMobil ( XOM) clawing each other in an effort to grab new fields, acquisition candidates and drilling rigs; and Morgan Stanley ( MS) and Goldman Sachs ( GS) elbowing each other for merger deals and trading clients.
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Handicapping the winners of these fights will be tough, but there is another way to bet in 2011. It may not have as much upside leverage, but it may be a more certain route to an above-market return. It's a bet that all of these companies are going to want to focus on what they do best -- making software, marketing cereal finding oil and investment banking -- and less time dealing with the nitty gritty business details at which they are less accomplished. That is where offshore providers of IT services and business processes come in. They take over the essential but boring stuff that large niche companies do not feel they are good at: Billing, regulatory compliance, merger streamlining, human resources, just to name a few.
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Cognizant Technology Solutions has become one of the world's leaders at this type of unheralded back-office work over the past 16 years after being spun out of Dun & Bradstreet, growing from scratch to become a $22 billion goliath based in the United States but with roots, management and operations firmly in India.