SRP Launches New Water Conservation Campaign, Preps Roosevelt Dam Celebration

By Phoenix Business Journal

Salt River Project is launching a new multimedia campaign on water conservation in the Valley, just as one of its original sources of power and water is about to turn 100.

The ⿿Together We Conserve⿝ campaign is targeting water users with print, broadcast and ads on billboards and Valley Metro transit and a new website.

The campaign then will transition to ⿿Together We Celebrate⿝ to mark the 100th anniversary of the construction of Roosevelt Dam, which opened on March 18, 1911.

⿿Nearly a century after Roosevelt Dam was completed,⿝ said John Sullivan, associate general manager of SRP⿿s Water Group, ⿿we still feel strongly at SRP that every drop we save today is an investment in our water future.⿝

The campaign will have various aspects, including a display at the Arizona Historical Society and involvement at local events. SRP will hold a lunch event marking the 100th anniversary of Roosevelt Dam on March 18 at the Arizona Historical Society, and March 19 will feature a public celebration at the Roosevelt Lake Visitors Center.

That event will feature the opening of a time capsule that was buried during the 50th anniversary. The capsule will be restocked and buried again, officials said.

Copyright 2011 American City Business Journals

http://www.bizjournals.com/phoenix/news/2011/01/03/srp-launches-new-water-conservation.html?ana=thestreet

Copyright bizjournals.com 2010

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