BEIJING, Jan. 3, 2011 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company," or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that Mr. Adam Yan, Chairman, Chief Executive Officer and Acting Chief Financial Officer, will attend the National Retail Federation's BIG Show to be held on January 9-12, 2011 at the Jacob K. Javits Convention Center in New York City.  

Following his attendance at the conference, Mr. Yan will be in New York City from Wednesday, January 12 to Friday, January 14 and will be available to meet with interested analysts and investors. Those interested in meeting with Mr. Yan may contact eFuture's Investor Relations consultancy, Taylor Rafferty, at +1 (212) 889 4350 or efuture@taylor-rafferty.com.

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. For more information about eFuture, please visit http://www.e-future.com.cn .
CONTACT:  eFuture Information Technology Inc.          Investor Contact:          Troe Wen, Company Secretary          +86 (10) 5293 7699          ir@e-future.com.cn                   Taylor Rafferty          Investor Relations (HK):          Mahmoud Siddig            +852 3196 3712          Investor Relations (US):          Kelly Gawlik            +1 (212) 889 4350          Media Contact:          Jason Marshall            +1 (212) 889 4350          eFuture@Taylor-Rafferty.com