By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Thursday, December 30, 2010 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

VMware (VMW) Emc BO 119,500 $10,759,780
Compucredit (CCRT) Second Curve Capital BO 45,000 $311,700
General American Investors (GAM) Neidich Daniel DIR 7,954 $212,444
Exar Corp (EXAR) Soros Fund Mgt BO 27,761 $190,250
Winmark Corp (WINA) Morgan John L CB,CEO
5,000 $162,150
ZBB Energy (ZBB) Koeppe Paul F DIR 109,890 $100,000
Encore Bancshares (EBTX) King John Bryan DIR 8,580 $88,667
New York Mortgage Trust (NYMT) Harvest Capital Strat BO 10,300 $69,207
ZBB Energy (ZBB) Abdoo Richard A DIR 54,945 $50,000
ZBB Energy (ZBB) Birnbaum Manfred E DIR 54,945 $50,000
RXI Pharmaceuticals Corp (RXII) Cytrx Corp BO 2,593,881 $5,706,538
Hersha Hospitality Trust (HT) Elsztain Eduardo S DIR,BO 750,000 $4,920,000
Southern Copper (SCCO) Velasco German Larrea Mota CB,DIR 100,000 $4,861,000
NIC (EGOV) Hartley Ross C DIR 254,447 $2,427,847
Resmed (RMD) Farrell Peter C CB,DIR 61,038 $2,138,772
Salesforce.Com (CRM) Benioff Marc CB,CEO
10,000 $1,324,290
IXIA (XXIA) Addington Hills Ltd BO 50,000 $839,775
Dover Saddlery (DOVR) Marxe Austin W BO 308,028 $770,070
Royal Gold (RGLD) Gross Karen VP,SEC 12,500 $687,904
ADA ES (ADES) Barr Jonathan Scott VP 39,600 $404,786

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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