5. JPMorgan ( JPM) is a diversified financial-services company, with commercial and retail units. According to Barclays, JPMorgan "holds a top three position in each of its six key businesses." Of note: Its investment bank, which accounts for 22% of sales, has a top two position in the ever-important emerging markets. Barclays expects the bank to boost its dividend and amplify share repurchases in 2011. Potential upside catalysts include loan growth and a pop in capital-markets businesses. Ongoing difficulty in mortgages and credit cards is a concern. JPMorgan trades at eight-times Barclays's 2011 earnings projection, less than the historical average of 13. It is cheap based on cash flow.