China Xiniya Fashion Limited (NYSE: XNY) announced today that Chee Jiong Ng, chief financial officer, will present at the 13th Annual ICR XChange Conference to be held in Dana Point, California, at the St. Regis Monarch Beach Resort & Spa on Thursday, January 13, 2011, at 2:55 PM PST. The presentation room is the Monarch Ballroom 3 located on the 5th Floor.

Mr. Ng will participate in two group break-out meetings with conference attendees prior to the corporate presentation on Thursday, January 13 th at:
 
#1: 11:10 AM PST
and
#2: 1:40 PM PST
 
Breakout Table #: 6
 

Additionally, Mr. Ng will be hosting one-on-one meetings during the conference on Wednesday, January 12th and Thursday, January 13th. To request a meeting with Mr. Ng, please contact Ms. Kathy Li of Christensen at 480-295-1324 or via email at kli@christensenir.com.

About China Xiniya Fashion Limited (the “Company” or “XNY”)

Xiniya is a leading provider of men's business casual apparel in China. The Company designs and manufactures men's business casual and business formal apparel and accessories, which are marketed under the Xiniya brand, and sells through its distribution network that includes 26 distributors and 24 department store chains. Its products are sold to consumers at over 1,300 authorized retail outlets owned and managed by third parties located in 21 provinces, five autonomous regions and four municipalities in China. The authorized retail network, which is owned and managed by third parties, focuses on second- and lower-tier cities, where increasing affluence has led to an improvement in living standards and where most international men's apparel brands do not have a significant presence. The Company's target consumers are male working professionals in China between the ages of 25 and 45 who seek fashionable clothing to suit their working and lifestyle needs. For more information, please refer to the Company’s website http://ir.xiniya.com.

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