DETROIT ( TheStreet) -- The Matrix star Laurence Fishburne has a new gig: spokesman for Cadillac. General Motors ( GM) said Monday that Fishburne's voice will be part of Cadillac ads starting with the Rose Bowl game telecast on Jan. 1. The ads are part of Cadillac's new "Red-blooded luxury" campaign, which will make the point that Cadillac is home-grown, unlike Lexus and Mercedes Benz..
Actor Laurence Fishburne
Fishburne is a screenwriter, director, producer and an actor. "At Cadillac, our ambition is to continue to set a new standard in our own distinctive way," said Don Butler, vice president for Cadillac marketing, in a prepared statement. -- Written by Ted Reed in Charlotte, N.C. >To contact the writer of this article, click here: Ted Reed