GM: Fishburne Will Speak for Cadillac

DETROIT ( TheStreet) -- The Matrix star Laurence Fishburne has a new gig: spokesman for Cadillac.

General Motors ( GM) said Monday that Fishburne's voice will be part of Cadillac ads starting with the Rose Bowl game telecast on Jan. 1. The ads are part of Cadillac's new "Red-blooded luxury" campaign, which will make the point that Cadillac is home-grown, unlike Lexus and Mercedes Benz..
Actor Laurence Fishburne
Actor Laurence Fishburne

Fishburne is a screenwriter, director, producer and an actor.

"At Cadillac, our ambition is to continue to set a new standard in our own distinctive way," said Don Butler, vice president for Cadillac marketing, in a prepared statement.

-- Written by Ted Reed in Charlotte, N.C.

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