Fortegra Financial Corporation (the “Company”) (NYSE: FRF) today announced the pricing of its initial public offering of 6,000,000 shares of the Company’s common stock at $11.00 per share. The shares are expected to begin trading on December 17, 2010 on the New York Stock Exchange under the symbol “FRF”. The offering is expected to close on December 22, 2010, subject to completion of customary closing conditions. Of the shares being sold, 4,265,637 shares are being offered by the Company and 1,734,363 shares are being offered by selling stockholders, including affiliates of Summit Partners. In addition, the selling stockholders have granted the underwriters a 30-day option to purchase up to an additional 900,000 shares at the initial offering price to cover over-allotments, if any. The Company intends to use the net proceeds of the offering and borrowings under its revolving credit facility to repay subordinated indebtedness, redeem its outstanding preferred stock and pay the conversion amount on its Class A common stock. The Company will not receive any of the proceeds from the sale of shares by the selling stockholders.

Piper Jaffray & Co. and SunTrust Robinson Humphrey, Inc. are the joint book-running managers for the offering; William Blair & Company, L.L.C., FBR Capital Markets & Co., Keefe, Bruyette & Woods, Inc. and Macquarie Capital (USA) Inc. are the co-managers for the offering; and Liquidnet, Inc. is the junior co-manager for the offering.

A registration statement relating to these securities has been declared effective by the Securities and Exchange Commission. A copy of the final prospectus related to the offering will be filed with the Securities and Exchange Commission and can be obtained, when available, by contacting Piper Jaffray & Co., Attention: Prospectus Department, 800 Nicollet Mall, Suite 800, Minneapolis, MN 55402, by telephone: 1-800-747-3924 or by email: prospectus@pjc.com; and from SunTrust Robinson Humphrey, Inc., Attention: Prospectus Department, 3333 Peachtree Road, NE, Atlanta, GA 30326 and at (404) 926-5744 or prospectus@rhco.com.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy any of the offered shares, nor shall there be any sale of such shares in any state or other jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of such state or other jurisdiction. This offering is being made solely by means of a prospectus.

About Fortegra

Fortegra Financial Corporation is an insurance services company that provides distribution and administration services and insurance-related products to insurance companies, insurance brokers and agents and other financial services companies in the United States. It sells services and products directly to businesses rather than directly to consumers. Fortegra’s brands include Life of the South, Consecta and Bliss & Glennon.

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