China Xiniya Fashion Limited (NYSE:XNY) announced today that Chee Jiong Ng, chief financial officer, will present at the Cowen & Co. Ninth Annual Consumer Conference to be held in New York City at the Westin New York Times Square on Monday, January 10, 2011 at 11:00 AM EST.

The live webcast as well as the replay, which will be available beginning one hour after the conference, may be accessed by logging onto http://ir.xiniya.com under the Investor Relations tab.

About China Xiniya Fashion Limited (the “Company” or “XNY”)

Xiniya is a leading provider of men's business casual apparel in China. The Company designs and manufactures men's business casual and business formal apparel and accessories, which are marketed under the Xiniya brand, and sells through its distribution network that includes 26 distributors and 24 department store chains. Its products are sold to consumers at over 1,300 authorized retail outlets owned and managed by third parties located in 21 provinces, five autonomous regions and four municipalities in China. The authorized retail network, which is owned and managed by third parties, focuses on second- and lower-tier cities, where increasing affluence has led to an improvement in living standards and where most international men's apparel brands do not have a significant presence. The Company's target consumers are male working professionals in China between the ages of 25 and 45 who seek fashionable clothing to suit their working and lifestyle needs. For more information, please refer to the Company’s website http://ir.xiniya.com.

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