Kraft reiterated Monday its contract with Starbucks renews automatically for successive 10-year periods, with no expiration date. Under the agreement Starbucks could take control of the business "to pursue a different arrangement." "The extreme nature of Starbucks actions supports our seeking an injunction," said Firestone. "Starbucks has essentially ignored our attempts to get them to honor the contract terms and is demonstrating indifference to the potential harm to Kraft. Our logical next step is therefore to go to court to protect the interests of Kraft and its shareholders." Starbucks has said it did want to end the agreement, and claimed that Kraft mismanaged store displays and marketing and failed to take measures to "address the erosion of Starbucks market share." Starbucks' claims were found in an Oct. 5 letter from Starbucks' attorney Aaron Panner to Deanie Elsner, president of North American beverages at Kraft. Unless Kraft fixed the breaches within 30 days, the letter said, their deal -- in which Kraft sells Starbucks and Seattle's Best bagged coffees at grocery stores and other retail chains -- would end next March. Starbucks, in another letter, dated Nov. 5, released hours after its stellar
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