For the seventeenth consecutive year, National Beverage Corp. (NASDAQ:FIZZ) is supporting medical research at St. Jude Children’s Research Hospital® through its St. Nick’s holiday drink program. Through its sponsorship and the sale of St. Nick’s soft drinks, National Beverage is teaming up with St. Jude in the fierce battle against childhood cancer.

Additionally, National Beverage has once again been designated an official partner in St. Jude’s ‘Thanks and Giving’ holiday fundraising and awareness campaign. St. Nick’s holiday soft drinks are decorated with beautiful artwork done by the children of St. Jude and also prominently display the unique St. Jude ‘Thanks and Giving’ logo. St. Nick’s Snowflake Orange, Candy Cane Cola, Frosty Red Grape and Holiday Punch flavors contain only 90 calories per eight-ounce serving and are available in eight-ounce cans and one and three-liter bottles.

“Only the recipients of the miracles created at St. Jude truly recognize the magnificent efforts of the doctors and wonderful research staff of this unique institution,” stated Nick A. Caporella, Chairman and Chief Executive Officer. “Our efforts to gather more support for the children of St. Jude will continue, more especially in these unfortunate economic times. The most incredible trait of our American way is to ‘open our hearts’ to those who are in need. Well, there is no greater need to fill – than to create ‘Hope in a Child’ – that’s what all children in the world have today due to the existence of St. Jude Children’s Research Hospital in Memphis,” concluded Caporella.

To further support St. Jude’s untiring mission and to encourage donations, National Beverage Corp. has again sponsored a full-page ad in USA Today to demonstrate the importance of the work being done at St. Jude. In addition to purchasing St. Nick’s drinks, consumers can also make donations online at or call 1-800-4STJUDE.

“I am so happy that National Beverage is once again a part of the Thanks and Giving family this year,” said Marlo Thomas, National Outreach Director for St. Jude Children’s Research Hospital. “We are so grateful for their ongoing support. National Beverage’s commitment to St. Jude will help make a difference in the lives of so many children and their moms and dads.”

National Beverage is highly innovative, making it unique as a pace-setter in the changing soft-drink industry. St. Nick’s® – Shasta® – Faygo® – Everfresh® and LaCroix® are aligned with Rip It® energy products to make National Beverage . . . America’s Flavor•Favorite – soft-drink company.

Fun, Flavor and Vitality . . . the National Beverage Way

Copyright Business Wire 2010