Playboy Releases Full Archive Hard Drive

NEW YORK ( TheStreet) -- Playboy ( PLA) has released a 250 gigabyte USB hard drive that holds every issue of Playboy magazine from 1953 to 2010 for about $300.

The digital archive is has more than 100,000 pages of photos from 650 issues of the iconic publication over the past 57 years.

"Why would you let more than 650 of your favorite Playmates celebrate the holidays in a damp garage, stashed under your bed or crowded together in the basement, when you can bring them all together beneath the mistletoe this year?" Playboy said in a statement.

Playboy teamed up with Bondi Digital Publishing, a digital formatting company, to create the archive. Bondi has released digital archives of several magazines, including the New Yorker and Rolling Stone.

The device also comes with 200 GB of free space.

The release of the digital drive comes after Playboy saw a decline in total revenue in the third quarter, and four months after Hugh Hefner offered to take the company private.

Licensing of retro material has been one of Playboy's major profit drivers since 2007, company spokeswoman Martha Lindeman recently told the L.A. Times.

-- Written by Theresa McCabe in Boston.

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