By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Wednesday, November 24, 2010 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

American International Group (AIG) Fairholme Capital Mgt Llc BO 496,500 $20,591,176
Anacor Pharmaceuticals (ANAC) GlaxoSmithKline Plc BO 1,000,000 $5,000,000
Saul Centers (BFS) Saul B Francis II CEO,DIR
16,000 $694,806
General Motors Co (GM) Akerson Daniel F CEO,DIR 14,200 $476,694
Pacific Sunwear Of California (PSUN) Greek Investments BO 50,000 $294,373
Inland Real Estate (IRC) Goodwin Daniel L DIR,BO 25,000 $208,443
Schawk (SGK) Schawk Clarence W CB,DIR
10,001 $176,320
Kona Grill (KONA) Bakay Berke DIR,BO 40,000 $168,064
Equus Total Return (EQS) Des Pallieres Bertrand DIR 60,269 $127,202
MRV Communications (MRVC) Gillman Charles M DIR 73,741 $107,603
Home Depot (HD) Batchelder David H DIR 3,579,100 $111,339,048
Oracle (ORCL) Ellison Lawrence Joseph CEO,DIR
1,000,000 $27,772,600
Coach (COH) Frankfort Lew CB,CEO
400,000 $22,070,000
Alberto Culver (ACV) Marino Vincent James PR,CEO
351,836 $13,089,117
Cheniere Energy (LNG) Paulson & Co BO 2,000,000 $12,769,680
Hasbro (HAS) Verrecchia Alfred J CB,DIR 250,000 $11,794,500
Rockwell Automation (ROK) Nosbusch Keith D CB,PR
166,200 $11,158,535
Scripps Networks Interactive (SNI) Lowe Kenneth W CB,PR
214,201 $11,084,902
Priceline.Com (PCLN) Peretsman Nancy B DIR 25,999 $10,899,980
Avalonbay Communities (AVB) Blair Bryce CEO,DIR 97,431 $10,608,509

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.