By Jonathan Moreland, founder of InsiderInsights.com and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Tuesday, Nov. 23, 2010 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

VMware (VMW) Emc Corp BO 31,300 $2,494,878
Global Partners Lp (GLP) Global Gp Llc PT,DIR 29,400 $766,752
Kona Grill (KONA) Bakay Berke DIR,BO 65,861 $271,498
MRV Communications (MRVC) Shubin Stein Kenneth H DIR 150,000 $208,900
Taylor Capital (TAYC) Second Curve Capital BO 16,000 $195,520
Pacific Sunwear (PSUN) Greek Investments BO 24,868 $149,708
Aeroflex Holding (ARX) Nottenburg Richard N DIR 7,500 $101,250
Aeroflex Holding (ARX) Ream Charles S DIR 7,000 $94,500
Inland Real Estate (IRC) Goodwin Daniel L DIR,BO 10,000 $83,785
Philip Morris Intl (PM) Marchionne Sergio DIR 1,300 $77,148
Source: www.InsiderInsights.com
Microsoft (MSFT) Ballmer Steven A CEO,DIR 8,143,171 $207,324,016
Gap (GPS) Fisher Doris F O 2,673,000 $55,038,628
Oracle (ORCL) Ellison Lawrence Joseph CEO,DIR
BO
1,000,000 $27,319,900
Fossil (FOSL) Kartsotis Kosta N CB,CEO
DIR,BO
257,851 $17,655,322
Intuit (INTU) Cook Scott D CB,DIR 300,000 $13,357,070
Intuit (INTU) Goodarzi Sasan K VP,FO 239,245 $10,750,415
Warnaco Group (WRC) Gromek Joseph R PR,CEO
DIR
200,000 $10,660,595
Riverbed Technology (RVBD) Swartz James R DIR 184,357 $5,879,145
Validus Holdings (VR) Rajpal Sumit DIR 186,621 $5,505,780
Opentable (OPEN) Layton Thomas DIR 74,800 $5,030,405
Source: www.InsiderInsights.com

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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